Functional magnetic resonance imaging (fMRI) is a neuroimaging procedure that maps brain activity by detecting blood flow changes. One recent finding of fMRI research relates to variation amongst individuals with respect to patterns of connectivity across regions of the brain. People with strong brain region connectivity were found more likely to exhibit various ‘positive’ lifestyle traits, including high educational attainment and high levels of life satisfaction. People with weaker connectivity were more likely to exhibit ‘negative’ qualities, including higher levels of mental illness and substance abuse issues. A beneficial use of fMRI technology would be to conduct ‘brain training’ for those with weaker connectivity. If exercises were developed to help people learn to regulate their brain activity so that their brain connectivity was improved, they too could benefit from more ‘positive’ lifestyle attributes.