The BBC’s codes and guidelines have maintained its reputation for broadcasting news that is representative of different political opinions. These include the political Right’s promotion of the freedom and prosperity of business, in contrast to the Left’s view that businesses should be regulated to serve everybody’s interests. There are no similar requirements for newspapers. The range of views on offer in the press derives largely from the extent of the pluralism of ownership and, in turn, the degree to which owners seek to influence editorial direction. Newspaper ownership in Britain is concentrated in the hands of a few businessmen. Newspapers are rarely profitable, but provide power, influence and easy access to the establishment, which their owners can exploit to secure economic conditions favourable to their businesses. Owners can directly dictate the newspaper’s position on a particular issue, and staff can be appointed for, or censored by, the political ethos of the organisation.