People who give money to charity tend to choose the large, well-known ones, but there are many reasons why that is a mistake. Small charities are usually the vision of one dedicated individual and have a specific focus. Because administrative costs are low, nearly all of the money donated is used for the object of the charity. But that all changes when charities become big. In order to become a household name, these charities spend a lot of money on advertising and employing fundraisers. Furthermore, to attract talented senior staff, the largest charities offer salaries which are intended to compete with profit-making companies.