Newspapers and magazines preach endlessly about a need for everyone else to take urgent action on climate, whilst simultaneously promoting, and profiting from, flying. Travel promotion takes up vast space in the media, whilst the income from flight advertising pays a significant portion of many journalists’ salaries. Journalists thus enjoy personal gain from the promotion of a fossil fuel-dependent industry, which also widely influences the holiday decisions of the general public. Not only does this practice reek of hypocrisy, but it also undermines the effort to reduce global warming to internationally agreed levels. Each plane passenger is likely to generate the equivalent of an entire household’s annual carbon footprint every time they fly, according to figures released by campaign group Flight Free.