Largely because of the influence of celebrity TV chefs and increased customer demand, many supermarkets have recently enlarged the amount of game (e.g. rabbits, pheasants and venison) in their meat sections. Factory farming is seen as cruel to the animals involved. Rabbit meat in particular is selling well as it is tastier than chicken and is cheaper than beef or pork. Game is also low in fat and cholesterol. If people are really concerned about animal welfare, they should take advantage of the increased availability of game in the supermarkets. They will also be getting a nutritious and cheap diet.