The funding of the BBC through a universal licensing system is considered by many to be outdated and unfair. There seem to be only a limited number of options for the continued funding of this public broadcasting network. Firstly, the licence fee system could continue as at present. Secondly, the BBC could raise its own revenue, as a commercial company, through advertising and sponsorship. Finally, the BBC could be paid for, like other parts of the public sector, through general taxation. Funding of the BBC through taxation may raise questions about the BBC's independence from government. This independence might also be put at risk if the BBC had to operate as a commercial company. It might be unduly influenced by its advertising and sponsorship customers, unless serious safeguards are put in place.