In 1992, the bestseller Men Are from Mars, Women Are from Venus was published. Decades later, even in places where women and men occupy relatively similar positions in society, the notion of fundamental psychological differences between the sexes still has great appeal. However, this idea that 'men and women are from different planets' is as unfounded as it is enduring. Research has found no evidence of such profound, unalterable differences. Studies have debunked, for instance, the myth that women's communication is more cooperative, and men's more competitive. Many observed differences have been shown to be context-dependent and disappear when social circumstances are changed. But a news headline of 'Men and women pretty similar, research finds' just wouldn't grab the same attention, would it?