The rise in childhood obesity has been attributed to increased consumption of sugary drinks. Public health officials note that soft drink consumption among children has tripled over the past thirty years, precisely the period during which childhood obesity rates have surged. A tax on sugary drinks would increase their price, making them less affordable for families. Evidence from countries that have implemented such taxes shows that consumption of sugary drinks decreases when prices rise. Therefore, introducing a tax on sugary drinks will help reduce childhood obesity rates.